Please Register Your Support

A Call to Action…

The Faversham trial 20mph scheme has now been in place for twelve weeks and we would like to say a big thank you to everyone who is observing the limit and doing their bit to create a safer and healthier community for all. Despite the scheme being reliant on signage alone during this, its trial phase and very much in its early stages, we are already seeing an improvement, especially when cycling.

However there are people who are driving too fast and they are all the more visible for it. I am noticing them on my street and I am sure you are too. It is important to remember that it is people who exceed speed limits, vehicles are all driven by people, who are making a choice.

The general feedback gathered so far, shows that most residents support the scheme. This is consistent with the findings of national surveys, which repeatedly show 70% of residents support 20mph, with popularity increasing after their introduction. It is key to demonstrate the popularity of the scheme for many reasons, one of them is that it makes it a more likely recipient of the active travel funding, needed to complete it.

Once officially approved, the next stage is to analyse your feedback and decide what else is needed, to improve the scheme and increase compliance BUT none of this can happen, until the scheme has been approved. 

So first things first, how you can help?

Please go here and register your support at KCC’s consultation page:

And please share the link with your friends and neighbours and ask them to officially register their support too.

All speed limits rely mainly on self enforcement and 20mph limits are no exception. We do need the Police to enforce these new limits but technology and car manufacturers are imminently poised to play a more significant enforcement role, as Rod King MBE, founder and campaign director for 20’s Plenty for Us writes:

“…the scene is being set for far greater compliance with all speed limits, as new car models from 2022 will incorporate speed limiting devices as standard. Indeed, the answer to the question “Who will enforce new speed limits?” will be “Jaguar, Land Rover, BMW, Mercedes, Audi, etc” as all manufacturers fit such Intelligent Speed Assistance controls to ensure that drivers keep to the posted speed limits.

We know very well that the next phase of slow speed interventions are needed and they will draw on the technical recommendations of Phil Jones Associates and feedback from you, the residents, gathered from surveys, markets stalls, phone calls, emails and the Commonplace community engagement platform.

Like the Red Dots map, your feedback demonstrates that concerns about road danger are spread across the town and locations that have attracted particular attention include:

Whitstable Road: speed and volume of vehicles and lack of pedestrian crossings

Bysing Wood Rd: : mostly about the planters, which have now been moved

South Road / Ospringe Road: vehicle speeds; and lack of pedestrian crossings

The Mall / Forbes Road / Station Road: lack of pedestrian crossings, not feeling either cycle or pedestrian-friendly

In the town centre in particular, some have complained about bike-users riding on pavements and one aim of 20mph limits is to provide cyclists with a standard of safety and the confidence, to cycle on the road rather than pavements. The town council has also increased the number of town centre cycle racks at the start of the pedestrian centre and added signs asking that cyclists dismount in those areas.

The list of potential slow speed interventions is being finalised and is dependent on funding, but could include:

Creating a walking route based on the historic route across the town.

Using build-outs to widen pavements and narrow junctions at key walking points to make it easier for pedestrians to cross streets.

Removing centre lining on some streets to help gain compliance with 20mph.

Adding formal pedestrian crossings on, for example, the Mall and Forbes Road, and at Stonebridge Pond.

Tightening the radii on certain junctions to reduce the speed of turning vehicles.

The Red Dots map that started it all and today’s Commonplace engagement platform.

We now have a genuine opportunity to shape our streets so that they are safer and healthier for everyone. If that’s what you want please register now. Here’s the link again:

Thank you all for your support, we wish you all a safe and restful festive break.

Success! You're on the list.

Faversham’s 20mph town-wide trial goes live!

Thank you to Alison Fuller for our delicious cake.

It’s taken five years of campaigning, researching, speech writing, leafleting, petitioning, emailing, meeting, networking, relationship building, persuading, promoting, debating, discussing and presenting to get this scheme to a trial stage. So today at 20’s Plenty HQ, we are having a mini-celebration.

Campaigning is not easy and you have to be in it for the long game and keep at it, no matter what setbacks come your way. And while we know there’s always more that can be done, we also know that 20mph limits are foundational in creating streets that work as well for pedestrians and cyclists as they do for motorised vehicles and this scheme will make a difference.

Faversham is the location for the first 20mph town-wide limit in the country. This is significant because evidence shows that wide-area limits are more effective in enacting long term behaviour change, easier to promote and understand and therefore more likely to be complied with, more affordable and therefore achievable and tend to be better for air quality. This is why the campaign to make 20mph the default urban speed limit across the country is ongoing.

Please help to make the Faversham scheme permanent by registering your official support on the KCC Consultation page here.

And please sign up to the Commonplace community hub and say where you think more needs to be done.

Thank you.

And we’ll leave you with “10 Top Tips for Community Campaigning” by Tim Stonor:

1) expect it to be a long run

2) celebrate small victories

3) gather the opinions of local people (local people are local experts)

4) gather the opinions of non-local experts

5) don’t accept “no” as an answer (“no” is an excuse, not an answer)

6) keep a record of everything (because people will come and go and they won’t otherwise know what has gone before)

7) expect setbacks (because nothing is linear and you’ll go in circles from time to time),

8) be patient with the naysayers since they can sometimes become your firmest advocates

9) be active online to promote and rebut

10) hang on to the fact that, unlikely as it may sometimes seem, common sense will prevail!

slowdownintown# noneedtospeed# 20splentyforus #20splentyfaversham

Some of the community campaigners, with scheme designer Phil Jones.

20mph for equality, public health and wellbeing

Today is International Women’s Day and on Friday, I attended the Mayor’s Annual International Women’s Day coffee morning in Faversham’s Guildhall. I took a seat, surrounded by women from my local community, listening intently to the immensely compassionate, knowledgeable and inspiring speaker, Claire Murdoch, National Director for Mental Health, who also happens to be the sister of our town Mayor Alison Reynolds.

The event set me thinking about 20mph limits, how they are rooted in the Equality Act 2010 and the foundational role they play in improving public health and wellbeing for all.

Continue reading 20mph for equality, public health and wellbeing

20’s Plenty by 2020

To all our supporters, here’s an update on progress with the campaign: 

1. KCC agrees to a town-wide scheme

In March 2019, KCC and the 20’s Plenty Working Group, gave a joint statement to the Swale’s Joint Transportation Board, stating that they have reached agreement in principle to a town-wide scheme, subject to funding and a positive public consultation outcome. 

2. KCC accepts the preliminary scheme design

In May, Kent County Council approved all the recommendations of the 20’s Plenty Technical Report – produced by transport experts PJA and commissioned by the Town Council – with two minor caveats, one of which they have already actioned. Continue reading 20’s Plenty by 2020



Yesterday evening the 20’s Plenty for Faversham working group gained the full support of Swale’s Joint Transportation Board in moving Faversham towards a 20mph limit.

The board congratulated us on the quality of our report and voted to unanimously accept our 6 key recommendations.

Notes from the meeting:

To accept the following recommendations of the Working Group’s report:

1. A 20mph limit across the whole of Faversham to include required signage, social engagement and self-enforcing traffic calming.

2. Fund-raising to meet the expected cost of 60K

3. A town-wide consultation.

4. Ongoing monitoring to identify where compliance is achieved and where further work may be required.

5. The working group’s ongoing involvement in the implementation process.

6. Support of an independent consultant with experience of devising 20mph schemes that deliver.

See the full report on pp69-85 of the Joint Transportation Board papers here.

Congratulated the group on the thorough report. Said it was the first such working party.

Fully supports the broad scope of all the recommendations, particularly the ongoing involvement of the group.

Will refer to officers to consider further.

Would like to see this come back to the JTB as quickly as possible.

A very good job, very well done.

Drew attention to Helen Whately MP’s letter of support.

Member of working party.

Congratulated Amanda Russell on her thorough presentation.

Shows how passionately people in Faversham feel about this.

Said that the working group wanted the report to come sooner to the JTB but also wanted to carry out a thorough job.

Encouraged the JTB to be brave.

He understands it’s controversial, especially the inclusion of the A2 but emphasised the importance of its inclusion in the light of future development which will change its status from a bypass to an internal road.

Something needs to be done and now is the time to progress this.

Air quality – lots of evidence that slowing vehicles to 20mph leads to less braking and accelerating, less pollution, improves air quality.

In summary, there are implications for budgets but asked the JTB to be brave and give this its full backing.

Also a member of the working group.

Has learned a lot through the process. As you learn more, you learn how important it is. Believes it has clarified into something that will improve Faversham for all its residents.

Also emphasised the importance of including the A2. It will no longer be a peripheral road, will be an internal residential road.

Abbey School bridge – an alarming number of people are not using the bridge.

Not a simple safety issue, safety is important, but its also about pollution.

It’s also about walking. 20mph for cars helps people make a 20 minute walk across Faversham.

Will also improve the potential for cycling.

Just back from Bristol – a 20mph town and much safer to walk and cycle.

There is more than one stage in the process but creating a default 20mph limit is the first step. Identifying other areas is the next step.

Hopes the committee will give it its full support and urged KCC to give it support and funding.

Fully supportive but wanted to know how we can implement it across the borough of Swale. “Adopt, support and widen”.

It’s taken one year for Faversham so it will take many years for Sheppey and elsewhere, so there is a need to start looking at the process for implementing this across the entire borough.

Chances of getting KCC to fund this are virtually nil. Mentioned community grant funding.

This council should make a decision to fund borough-wide.

£150-180k borough wide is worth serious consideration.

Proposed an amendment to make it borough-wide.

Accepted the amendment.

Also supports this.

Catching up with the USA – who have such speed restrictions in their towns.

Cost – doesn’t want to hear from KCC that they haven’t got the money. £35-60k is a good investment. This could be attained from the enhanced value of land in light of new development.

Also wants to address the issue of implementing it across the borough.

Well done to Faversham.

I fully agree with everything that’s been said. It’s now down to the JTB to grasp it and make it happen.

His only concern is enforcement. Feels it won’t stop persistent speeders. Need to put pressure on enforcement authorities to make sure there’s proper enforcement.

Mentioned the AQMA at Ospringe (Air Quality Management Area)

What is SBC doing about it? Should not just be monitoring it.

2. Enforcement – shouldn’t stop us pursuing things. Once it’s down to a few offenders, police may let us have stingers.

The red dots on the map worry me. He is referring to this map – At the Faversham Transport Weekend in May 2016, we surveyed town residents to find out where they felt unsafe walking, crossing and cycling and where they felt speed of traffic was an issue.

Says there are four hot spots, the clusters are at pedestrian crossings. We need pelicanised crossings as a quick fix. Forbes Road is dangerous if a bus is turning. All can be fixed with pelicanised crossings.

Other hotspot is St Mary’s Road.

But supports the scheme and would like the quick fix if we can get it.

Congratulated the working group.

Iwade looked at 20mph. Has money for signs. But Parish Council voted against as speeds were 26mph. Needs more funding to implement physical calming measures.

Congratulated the group’s report – v professional.

Said it was a pity he wasn’t able to do it around schools in Sheppey but KCC told him there aren’t enough accidents.

There is a groundswell around UK.

Mentioned the issues surrounding enforcement but said that Speedwatch is a community based initiative that works very well in achieving compliance and has already been very effective in Minster. It works.

Said the Transportation team would be more than willing to look into this and take it on, said it was very good work.

In response to Cllr Mulherne’s comments about Pelicans being safer than Zebras, he said that crash statistics show there is not much difference in accident rates between Pelicans and zebras. The decision to install one or the other is more to do with management of traffic flow.

Thinks we need further discussion about the inclusion of the A2. Not saying it’s impossible but needs further work.

If approved, technically goes to KCC cabinet but should also go to Swale cabinet.

Thinks we need a technical report.

Said the unanimous support of people in the room is testament to the quality of the report.

Said that the issues around enforcement shouldn’t be a barrier to implementation.

To accept the recommendations of the Working Group’s report with an amendment to pursue a 20mph limit on residential streets across the entire borough of Swale.

Agreed unanimously.

Fact makes the news, joins 20’s Plenty for Us and confirms Town Council support.

May and June have been busy months for FACT, so here’s all the latest…

May 28th saw FACT in the news following two traffic accidents involving pedestrians in a single week, both requiring an air ambulance response. I won’t reiterate the events or the article, which you can read in full here. What I will say is that it’s really horrible to hear news of traffic accidents and then be asked to comment. I know it’s a necessary and inevitable part of running this campaign, press attention leads to more exposure and (hopefully) support but first and foremost it is very upsetting. Faversham is a small and close-knit town and the consequences of these accidents reverberate all the more because of that. It also leaves me in no doubt that more needs to be done and soon.

In June I agreed to be the official contact for Faversham’s very own branch of 20’s Plenty. This is the national campaign to make 20mph the default speed limit where people live. The wide-ranging benefits of this scheme are already a reality for many towns up and down the country and you can watch a short video featuring the campaign’s founder Rod King MBE here. Being part of the national campaign means we will benefit from all their research, campaigning experience and resources. It also means we’ll be working alongside other 20’s Plenty groups across Kent to achieve the same goal. I was sent a starter pack with lots of useful things in it, my favourite being this “20’s Plenty Where People Live” wheelie bin sticker, which is such a clever idea.wheelie bin imageHow amazing would it be to have these stickers on as many wheelie bins as possible? I’m convinced it would make motorists think – if only for a moment – and reduce their speed through town. I’ll be launching our 20’s Plenty for Faversham website and petition in the next few weeks.

You can buy your own sticker here and I’m currently trying to raise money to purchase a larger number to sell and give away at events, so if you are a local business and would like to support the campaign in this way, please do get in touch.

On June 29th, I attended the town council meeting with two other FACT members, Tim Stonor and Tina Hagger (Swale Green Party). Our aim was to confirm the town council’s support and find out what happens next. Cllrs Cosgrove and Kay had already expressed their support at March’s Local Engagement Forum (you can read my previous post about that here) and had pledged to make Faversham 20mph in their election literature (see below) but I hadn’t heard anything more since the election and didn’t know if this view was shared by the entire town council.

Cosgrove Kay Pledges 002
Cosgrove Kay Pledges 001

Your Borough Council Candidates leaflet, Election 2015.

To my relief, the town council responded with a unanimous YES, which is excellent news. As for a more detailed discussion, this would have to wait for another day and another meeting; that of the Public Realm Group, which takes place on Thursday the 23rd July, 9:30am (should any of you wish to attend.) Not the best time for a working parent or a working anybody in fact, but needs must.

One last piece of news is that Helen Whately MP has apparently expressed her support for FACT and 20s Plenty for Faversham. I haven’t managed to track her down in person yet but I’m hoping to meet with her in the coming month.

Thanks for reading and supporting,


In March, FACT attended the Local Engagement Forum and gained further support for a 20mph speed limit

On March 4th, FACT attended the Local Engagement Forum where we submitted this question for discussion:

“Given the recent spate of road accidents in Faversham…..we would like to hear from the representatives as to how we can implement 20mph zones, a safe network of crossings and various other traffic calming measures…..”

Responses were gained from the following participants: Chief Inspector Henley of Swale Police, Councillors Wilcox, Cosgrove and Town Mayor and Councillor Kay and Bill Ronan, the Community Engagement Officer for Swale. Kent Highways did not attend.

Chief Inspector Henley was the first to speak. He asserted that as Kent Highways set the speed limits, this wasn’t strictly a Police matter. He admitted to being unprepared but gave several reasons why he thought it might be problematic, I’ve listed them here and our responses: 

  • Crash data statistics will not support the need for a 20mph speed limit

Our response: 

Crash data is not a fully reliable indication of how dangerous our roads are.

I attended the meeting with a list of personal injury crashes for the 5 year period up to 30.09.2014. This information was obtained for me by Gary Miller of the Green Party. The information originates from data collected by the Police when an injury road collision is reported to them. On analysing the data it became clear that there are no fatal accidents recorded in Faversham during this period, despite there having been at least two in recent years. This is because crash data only records the status of an incident at the roadside, if the individual dies at a later date as a result of his/her injuries, the data is not updated to reflect this. Decisions about where to improve and install crossings and traffic calming measures are being made on the basis of this data but the data isn’t reflecting the seriousness of all accidents. 

  • A 20 mph speed restriction would be difficult to enforce

Our response: 

20mph speed limits are very much self-enforcing with the proper support of the Police and the council. Community policing, accompanied by proper engagement and education with the public means that a 20mph limit can be enforced with a “light touch”. If a 20mph limit has support from the majority of the community, a culture shift would happen fairly soon and 20mph would become the norm for most people. This has already been implemented with great success in London, Liverpool, Oxford, Cambridge, York, Bath, Bristol, Edinburgh and Lancashire and many more places have already implemented or approved 20mph speed limits for their residential and shopping streets. In all of these places the national 30mph limit is seen as “no longer fit for purpose”.

  • There were several concerns raised about the expense from various members of the forum.

Our response: 

20mph speed limits are relatively inexpensive to implement as they rely on effective and visible signage and require no physical change to the existing infrastructure. Furthermore:

A Council’s responsibilities are to fulfil its statutory duties, including road safety and aim to maximise the rate of return on any discretionary spending toward its priorities. The one-off cost of installing 20 mph limits without humps gives fantastic returns. Warrington reported a 800% (1:8) First Year Rate of Return (FYRR) on casualties avoided2 . Bristol found a 1:24 FYRR on the health benefits of more walking3 . Citations can be found here: Councils_Can_Afford_20mph_Limits (1)

Most tragically, recent years have seen fatalities on two of the existing crossings. This is simply unacceptable. Updating and installing new crossings and traffic islands does cost money but the lack of a cohesive and safe crossing network is proving to be fatal, compromising safety and health, as well as access to health centres, schools, nurseries and green spaces.

  • We specifically asked why Faversham’s schools don’t have crossing assistants (Lollipop people) or flashing signs and speed humps, restricting motorists to 20mph, or designated safe crossing areas for parents and children?

Their response:

The answer on the night was simply “we don’t know”. Yet parents regularly complain about traffic traveling at dangerously high speeds on roads near our schools and nurseries.

Bill Ronan was due to meet with local schools in the week following the forum and agreed to feed back his findings and any decisions made. His response is here.

At my recent meeting with elected representatives, Kent Police and KCC Highways we have agreed some remedial actions including re-marking enforcement lines at designated schools, and undertaking a targeted campaign of enforcement and traffic management.  At this time, the schools being looked at are not within the centre of Faversham, but I have discussed with colleagues your concerns and request that we look at future initiatives.

Following this meeting, Councillor Mike Cosgrove and Town Mayor and councillor Nigel Kay have both publicly pledged to support a 20mph speed limit in Faversham.

Kent Highways were not at the meeting but I have had a response from them, which I will summarise in the next post.

This week has seen two further road accidents involving pedestrians. The most serious involved a 13-year-old boy, who sustained “life-changing” injuries and had to be air-lifted to Kings College hospital in London. (Faversham News, May 21st 2015) It is extremely upsetting to hear this news and we will continue campaign to campaign for safer crossings and traffic calming.

We need your support, start driving at 20mph, it will add a mere 40 seconds to your journey time and the benefits are immense. For info on journey times at 20mph check out 20s Plenty Myth Busting info.

I know that Faversham is a truly special place, as well as being beautiful and historic it is much-loved. It benefits from a strong and active community of residents, who are connected to each other and their local environment. They are passionate about what happens in the town and many work tirelessly to make it the best it can be.

If you want to get involved, please subscribe to this blog and send me your email, stating that you would like to help with the campaign.

You can show support, keep up-to-date with our progress and suggest solutions by liking us on Facebook or following us onTwitter, you can also join the discussions on

Please also let me know;

  • roads where traffic speed is an issue for you
  • roads/junctions you find difficult to cross
  • where you would like to see cycle paths and bike racks